The hidden cost of issuing too many SAFE notes, and how founder-led vehicles can help.
Let's say you're raising $300k from 25 angels. You'll probably do one of following:
Us founders get caught up optimizing by comparing the pricing of Mercury (free) to Carta (first 20 investors free, then ~$100/investor/year) to DocuSign ($25/mo). I'm a multiple time founder and have raised using all 3 methods.
While all three options feel viable, I'm writing this blog post to show you the hidden cost of all three options that make them prohibitively expensive compared to using SAFE Plus.
Issuing 25 SAFEs (i.e. more lines on your cap table) bloats admin cost exponentially more than having everyone on 1 SAFE.
It feels like issuing SAFEs are practically free: it's an open-licensed, widely-accepted, 2-page document blessed by the top startups, VCs, and accelerators. But they get really, really expensive as soon as you take those training wheels off and convert those shares during a priced equity round.
When you do a priced round, lawyers have to get involved. Lawyers are expensive. They will charge you for every bit of labor they do, for every investor: copy and pasting template documents. Formatting DocuSigns. Collecting signatures from each and every investor on your cap table. That means that every follow up email they send, every DocuSign link generate, is billed. Worse, you'll have to pay for labor per investor for every subsequent round you raise (Series A, B, and beyond).
This is exactly the trap that we founders fall into: we think the cost starts and ends at the round that we're currently raising for. And we discount the huge downstream cost.
SAFE Plus the most cost-efficient way of structuring a seed/pre-seed/friends and family fundraise.
SAFE Plus is a legal-technology innovation that enable startups to save tens of thousands of dollars in legal fees and hundreds of hours of labor by consolidating small investor checks into one investment entity, taking up just one line on your cap table. So, instead of issuing 25 SAFEs to 25 investors, you'll have 25 investors take ownership in a proxy entity proportional to how much they invest, and that singular entity signs just one SAFE note to go on your cap table. This hugely reduces the number of investors that your legal team will need to coordinate with during your priced equity round.
It's really tempting to take the free SAFE-raising product and send it out to all your small angels. It's easy to do, and doesn't cost anything upfront. But downstream cost and headache is immense, and SAFE Plus solves that problem.
Using a SAFE Plus is straightforward (if I say so myself!):
And there also some other cool benefits of using Seed Labs:
Other players offering similar products (lawyers doing the same thing manually, AngelList Rollup Vehicles, etc.)will use FUD to panic founders into paying so they don't fall out of compliance. Seed Labs doesn't believe in that approach. We take on radical transparency. We built a simple pricing calculator here to show you the true cost of raising with too many people directly on your cap table, and how much you save by using us.
If interested, do reach out and you'll be live by the end of the day.